In a long awaited move by Rightmove, 3D virtual tours have formally been recognised as a permanent media source that prospective buyers and end users want to see when browsing the site to find their next home. The move came as a silent update which features a 'Virtual Tour' tab displayed prominently next to other media and data sources such as 'Description' and 'Floor Plan'.
The addition of the virtual tour tab onto the mobile platform comes with the lastest Rightmove stats that 67% of web access comes from a mobile device rather than a desktop browser. This means that virtual tour viewing rates will now see an increase of around 300% over what they have been prior.
So what is a 'Virtual Tour'? A Matterport virtual tour is a digital product utilised to allow the prospective buyer to navigate and find their way through a property both pre viewing and post viewing. It uses a combination of IR laser scan data and 360 degree panoramic photography to build a photorealistic model of a property, enabling a smooth navigation in both photographic view and also as a 3D 'Dolls House' view.
Why has Rightmove decided to roll this feature out as a primary media source and why is it so important?